| Developing recreation area The main aim of the project was to develop the tourism potential of Jesuu, an area in the north of the Lake Vrtsjerv region, by developing fishing tourism and building on the areas fishing culture and traditions. A supportive entrepreneurial environment was established and, with the help of fishing?oriented tourism products, visitors were attracted to the area. These tourism products have included trips in an old sailing boat ("kale-boat") and demonstrations of traditional fishing methods and tools.
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